Find Your Niche: The Bad Stuff Tequila Insights on The Critical Mass Radio Show
Richard Franzi MBA, Critical Mass Radio Show • September 9, 2017
Discover the story behind The Bad Stuff Tequila, as well as the brand’s marketing strategy.
The Bad Stuff Tequila has been making a name for itself in the marketplace. Its history goes back three generations, starting during prohibition with the current maker's grandfather. The Bad Stuff Tequila brand has a unique artisanal process which results in an extraordinary flavor profile. The story of Felipe Soto-Mares family is the basis behind the creation of a brand message for their clients.
This brand shares it's unique artisanal process and story by creating a brand message for their clients that is one of a kind. The product is also introduced and distributed in a non-traditional manner, making it even more special to get your hands on. David Warshawsky joined us to share the story behind The Bad Stuff Tequila, as well as the brand's marketing strategy.
Richard (Ric) Franzi, MBA, The Critical Mass Radio Show
The Critical Mass Radio Show is the brainchild of our host Richard Franzi, who has conducted over 1,500 interviews and created over 1,300 podcasts since the program's inception in March 2009. Richard is the author of 3 business books, a keynote speaker, host of this radio show/podcast and the leader of an executive learning community in Orange County.
Source: The Critical Mass Radio Show
9/5/20179/11/2017
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